The first months of 2017 have been mainly filled with perfume blending (the best part) and I wanted to write my thoughts on reformulations because this year comes with me reformulating two perfumes, Sweet Grass and Witch Doctor.
My main thoughts on reformulations are as such. Perfume houses are constantly reformulating, often to meet ever growing regulation and standards and in the case of bigger perfume houses, to cheapen formulas and increase profits.
As libertine has grown I have been constantly examining and upgrading to better ingredients and suppliers as I find them as well as making small adjustments to comply with wider standards. It feels good to be adjusting to better ingredients when big perfume houses typically reformulate to cheaper materials to lower cost.
The second aspect of reformulation is an artistic one. My aim is to be an ever learning student and I am always absorbing more and become a more skilled perfumer.
Witch Doctor, though I have loved it, has always had more elements in it than I was happy with. The new formulation focuses mostly on the relationship between the dry smoldering amber notes and leather. Both of which were present previously, just hidden under a number of other elements. The new version of Witch Doctor is much more wearable and consistent from beginning to end.
Sweet Grass has mainly benefited from the addition of french Hay absolute. The formula is very similar but it has been smoothed out and better represents the sweet, breezy prairie sunshine I have always envisioned it as.
Both formulations will be available later in 2017 when stocks of the original versions sell out. Here is to making the world as beautiful as we can.